You will not be very successful with affiliate marketing if you send traffic direct to your affiliate link.
in fact platforms like Facebook will not approve any ads that go direct to an affiliate link.
Only less than 1% will take up a direct affiliate offer.
You therefore want to capture the 99% you would otherwise lose.
With ClickFunnels, you first send traffic to a landing page.
On the landing page you a offer something free, called a lead magnet, in return for an email address.
This way you build an email list and many of these leads will eventually buy from you through email marketing.
From the landing page, leads are taken to a second page, called a bridge page.
This is where you ‘pre-frame’ your leads with your offer.
You tell a story about your offer and show how the product or service with solve a particular pain point.
You can add some bonuses to increase the value and appeal of your offer.
Clicking on your Call To Action button then takes them to your affiliate offer.