A business might have the best product or service in the world but if they don’t identify who your dream customer is, they will fail.
If you build it they will come… no they wouldn’t.
First you need to know who your dream customer is.
You have to be obsessive about knowing who your specific dream customers are.
To do this requires developing the attributes of your dream customer – their avatar.
This is a full bio of your dream customers – who are they? Where do they live? How many children do they have? How wealthy are they? What type of home do they live in?
By being obsessive, you gain full understanding of who your dream customer is.
You may be your own dream customer!.
If your product or service is to solve a problem you have encontered yourself…
… look back in time to find how you were feeling when you were struggling with the same problem your dream customer has now.
That will help you to understand the core pains they are trying to move away from…
…and the core desires and passions they are trying to move toward.
If you build it, nerds will come is another memorable 2006 movie quote from the The Benchwarmers.
With the correct strategy you will find not nerds, but your dream customers.