Amazing Selling Machine (ASM12) 2021 Review: Still The Best Amazon FBA Course?

The Amazing Selling Machine 12 is a 9-module online web based Amazon FBA course created by Jason Katzenback and Matt Clark and taught by instructors, Mike McClary, Dan Ashburn and Rich Henderson. Other components include the ASM Mentor Program, the ASM Alliance Community and the Private Resource Vault.

Amazing Selling Machine is a step-by-step complete program to learn how to build a successful brand with Amazon FBA.

Many sellers have created multi-million businesses selling physical products with Amazon FBA.

Equally many people never got off the ground.

Either because they had no clarity on where to start or the process appeared complex and risky.

Many get started but are then bogged down by poor sales, competition or poor execution.

What if you let someone else figure out everything for you…

…and show you exactly what to do, step-by-step.

This is where the Amazing Selling Machine (ASM 12) comes in.

It is the most comprehensive Amazon FBA training available.

If you are ready to sign up for ASM12, have a look at the bonuses on my bonus page.

>> Register for the FREE ASM12 LIVE training on 11th June 2020 here <<

This ASM12 review will cover the following (some of the content is from ASM11. Will be updated when ASM12 is released):

The Amazing Selling Machine 12 is an 8-module online web based Amazon FBA course created by Jason Katzenback and Matt Clark and taught by two instructors, Mike McClary, Dan Ashburn and Rich Henderson. Other components include the ASM Mentor Program, the ASM Alliance Community and the Private Resource Vault.

Fulfillment By Amazon (FBA) is a fulfillment process developed by Amazon.I

It is a business you can run from the comfort of your own home.

You send your products to Amazon, where they are stored in their warehouses.

When a customer orders any of your products, Amazon will pick, package, ship and track your order.

Amazon also handles, returns and refunds.

Amazon charges storage and fulfillment fees.

In return you leverage Amazon’s 24/7 customer service and powerful fulfillment network.

It is the seller’s responsility to maintain inventory and carry out any necessary marketing and advertising.

Every two weeks Amazon pays your profits direct into your bank account after deducting your seller fees.

Statistic: Annual net revenue of Amazon from 2004 to 2019 (in billion U.S. dollars) | Statista

Amazon Ecommerce Powerhouse

Online sellers cannot afford to ignore Amazon.

Amazon has grown to become top ecommerce platform in the world.

There is no doubt the recent pandemic will drive more sales online and Amazon sales will keep growing.

The worldwide total annual retail volume is estimated at $26.1 trillion.

Over 9500 retail shops were permanently shut down this in 2019.

Most of thatshoppingis coming online

BigCommerce published some fascinating data on Amazon from 2018:

  • More than 197 million people visit Amazon.com monthly.
  • Amazon’s share of the US ecommerce market hit 49% in 2018 – 5% of all retail sales.
  • 9 out of 10 consumers price check a product on Amazon. (source)
  • 2% of Echo owners have purchased a product via Alexa. (source)
  • Amazon sells more than 12 million products. (source)
  • Amazon sells over 1.1 million home improvement products. (source)
  • 95 million people have Amazon Prime memberships in the US. (source)
  • $1.4K is the average spent by Amazon Prime members each year. (source)
  • FBA gives sellers a 30-50% increase in sales. (source)
  • Amazon shipped over 5 billion items worldwide in 2017. (source)
  • More than 50% of all Amazon sales come from third-party sellers. (source)
  • 80% of sellers also sell on other platforms outside of Amazon. (source)
The Amazing Selling Machine 12 is an 8-module online web based Amazon FBA course created by Jason Katzenback and Matt Clark and taught by two instructors, Mike McClary, Dan Ashburn and Rich Henderson. Other components include the ASM Mentor Program, the ASM Alliance Community and the Private Resource Vault.

What Is Amazing Selling Machine?

The Amazing Selling Machine 12 is an Amazon FBA online course created by Jason Katzenback and Matt Clark.

It is a web-based class consisting of 9 modules first started in 2012.

It is the most popular Amazon FBA course in the world.

ASM is a complete step-by-step program to help you build your Amazon FBA business.

Due to the evolving changes and opportunities on Amazon and the internet in general, the training is updated and relaunched periodically.

Amazing Selling Machine 12 (ASM12), launched on June 3rd 2020, is the 12th edition and is the most up-to-date strategies, tactics and insights for building a successful Amazon FBA business.

It has been completely rebuilt and now has 9 modules. ASM11 had 8.

The Web Class is taught by Mike McClary, Rich Henderson and Dan Ashburn.

Between them, they have built 7-8 figure successful businesses with Amazing Selling Machine.

Other components of the ASM12 program are:

  • The ASM Mentor Program
  • Lifetime Platinum Access To ASM
  • The Private Resource Vault.
The Amazing Selling Machine 12 is an 8-module online web based Amazon FBA course created by Jason Katzenback and Matt Clark and taught by two instructors, Mike McClary, Dan Ashburn and Rich Henderson. Other components include the ASM Mentor Program, the ASM Alliance Community and the Private Resource Vault.

The ASM Mentor Program

This is a group of elite Amazon sellers who are available and ready to help you build your business.

They have a combined experience of over 54 years selling on Amazon.

The average sales by each mentor is over 1.8 million dollars and combined sales of over $24 million.

Since these mentors come from all over the world, you will get a quick answer whenever you post a question in the community.

The Amazing Selling Machine 12 is an 8-module online web based Amazon FBA course created by Jason Katzenback and Matt Clark and taught by two instructors, Mike McClary, Dan Ashburn and Rich Henderson. Other components include the ASM Mentor Program, the ASM Alliance Community and the Private Resource Vault.

Lifetime Platinum Access to Amazing Alliance

Joining ASM12 gives you Platinum Access the ASM Amazing Alliance community.

This is a community of ASM sellers from all over the world.

They help and support each other as they build their businesses.

You can ask questions inside the community, since the mentors are part of the group.

Membership also gives you priority access to sign for live events, including SellerCon, the ASM flagship event for E-commerce business owners.

The Amazing Selling Machine 12 is an 8-module online web based Amazon FBA course created by Jason Katzenback and Matt Clark and taught by two instructors, Mike McClary, Dan Ashburn and Rich Henderson. Other components include the ASM Mentor Program, the ASM Alliance Community and the Private Resource Vault.

The Private Resource Vault

Whe you join the Amazing Selling Machine, you will get exclusive access to the Private Resource Vault.

This is a collection of tools and resources the founders use to build their own businesses.

These are not available outside the program.

They include multiple copy and paste templates – supplier contract, product and sample evaluation templates.

You will also get the contact details of recommended professional services like photographers, freight forwarders and videographers.

Other privileges include exclusive access to discounts on software.

The Vault is continually updated with new tools and resources.

The Amazing Selling Machine 12 is an 8-module online web based Amazon FBA course created by Jason Katzenback and Matt Clark and taught by two instructors, Mike McClary, Dan Ashburn and Rich Henderson. Other components include the ASM Mentor Program, the ASM Alliance Community and the Private Resource Vault.
Jason Katzenback
The Amazing Selling Machine 12 is an 8-module online web based Amazon FBA course created by Jason Katzenback and Matt Clark and taught by two instructors, Mike McClary, Dan Ashburn and Rich Henderson. Other components include the ASM Mentor Program, the ASM Alliance Community and the Private Resource Vault.
Matt Clark

What Is Inside The Newest Version Of ASM? (To Be Updated With 9th Module)

Welcome Module

The Welcome Module gives you an overview of the program, guidelines, the mentorship program and guidance on general setup.

Module 1: Finding The Perfect Product

Here you learn how to choose the best profitable products, what to avoid and how to build your brand.

You will learn how to speed up the product selection process and ensure the products are viable and not one-off hot opportunities.

Module 2: Evaluating Suppliers And Samples

This module is directed at understanding Amazon fees and learning how to source products from anywhere in the world.

There are templates for finding and contacting suppliers.

You will learn how to order samples and fine tune your products to stand out amongst the rest.

Module 3: Ordering Your Inventory And Creating Your Brand

Here you will be taken through a brand creation process and options for purchasing a Universal Product Code (UPC).

You will learn about inventory, product listing, shipping and packaging.

Module 4: Building Your Brand Assets

This module is directed laying your brand foundations and assets.

These include your website, email account and social media profiles.

There are sections on Facebook Messenger and email marketing.

Module 5: The Perfect Product Page

How do you craft the perfect Amazon listing to beat your competitors?

This module will equip you with strategies on keyword research, writing effective copy, using high converting images and engagement emails.

Module 6: The Perfect Product Launch

Module on the steps for a successful product launch including marketing campaigns, the use of promotional coupon codes and product reviews.

There are lessons on how to optimize your price against rank and sales and hold onto your spot when ranking on Amazon.

Module 7: Advanced Marketing And Traffic Tools

This module shows how to optimize your ads, split-testing strategies and promotion campaigns.

There are sections on team building , choosing and launching your next product and groing your business with cash flow in mind.

Module 8: Taking Your Business To The Next Level

This final module focuses on advanced maketing strategies to maximise your profits.

These include Facebook retargeting, instagram marketing, Facebook Messenger automation campaigns, Google and YouTube Ads.

In addition, there is a section on working with influencers to launch products and drive sales.

ASM 12 Pricing

ASM12 costs a one time payment of $4,997.

There is also an alternative payment plan option of 6 payments of $997.

ASM is an ever growing and evolving program

By joining, you get free upgrades to every new version of the core ASM system.

If for any reason you decide the program is not for you, you are protected by a 30-day unconditional money back guarantee for a 100% refund.

Another great feature is the 6-month Buy-Back Success Promise

If you are not satisfied after 6 months of using the course, you will be reimbursed the full cost of the course, plus any unsold inventory up to $5,000.

This is an extra layer of security to make this course as risk-free as possible.

Is Amazing Selling Machine Worth The Money?

If you are looking to build a six or seven figure business on Amazon, you want to get the best training out there. 

You can decide to do it yourself and learn as you go along, You may well succeed.

Or you can team up with the best mentors in Amazon FBA and follow a well defined startegy many people have use to build very successful businesses.

ASM is expensive. You will also spend money on products, other software, marketing and setting up your brand.

In the context of building and scaling quickly, ASM should be seen as investing in your business and yourself.

It is a cost you will recoup when you go on to build your business.

Like any business, there is no guarantee you will become a six or seven figure Amazon seller with ASM.

There are so many factors for success including your passion and work ethic.

Having said that, following a properly structured training like ASM12 will increase your chances.

There are numerous testimonials on how ASM has helped many Amazon FBA sellers.

Is ASM a Scam?

You will see this question asked about any successful online course or training.

ASM12 is NOT a scam.

It is an open and transparent training with so manny success stories.

You are protected by a 30-day unconditional 100% money back guarantee.

Thee is also the extra protection from the 6-month buy back promise.

ASM 12 Pros

  • ASM is a well structured step-by-step complete Amazon FBA training.
  • There is a mentorship program for guidance especially for new sellers.
  • The vibrant ASM Alliance community.
  • it is regularly updated to keep abreast of changes with the Amazon platform.
  • 30-day money back guarantee and Buy Back Promise.

ASM 12 Cons

  • ASM is expensive. In addition to buying the course, you will need to spend on software, products, marketing and building your brand.

Amazing Selling Machine Alternatives

Alternative Amazon FBA courses include:

  • Marketplace Sperheroes 2.0 – developed by Stephen Somers and Robert Rickey. Costs $997 and has a 7-day free trial.
  • Jim Cockrum’s Proven Amazon Course 2.0 – costs $29 per month. You can cancel anytime.
  • Amazon Bootcamp – Retail Arbitrage Amazon FBA training created by Jessica and Cliff Larrew. It has 14 training modules costing $495.
  • Kevin David’s Zon Ninja Masterclass – Amazon FBA Private Label training costing $1997.

Final Thoughts

If you are looking to start an Amazon FBA today, you can go it alone.

Or you can look for well trodden runway that will increase your chances of building a durable business.

This is where ASM12  comes in.

It is a proven step-by-step training that is likely to increase your chances of success.

The price may appear prohibitive but should be considered as an investment in your business and yourself.

You have the added protection from an unconditional 30-day money back guarantee and 6-month buy back promise.

Frequently Asked Questions

The Amazing Selling Machine 12 is a 9-module online web based Amazon FBA course created by Jason Katzenback and Matt Clark and taught by instructors, Mike McClary, Dan Ashburn and Rich Henderson. Other components include the ASM Mentor Program, the ASM Alliance Community and the Private Resource Vault.
The Amazing Selling Machine 12 (ASM12) is a 9-module online web based Amazon FBA course created by Jason Katzenback and Matt Clark and taught by two instructors, Mike McClary, Dan Ashburn and Rich Henderson #amazingsellingmachine #amazingsellingmachineFBA #amazingsellingmachineindia #amazingsellingmachineevent #amazingsellingmachinefounder #ASM12 #amazingsellingmachinereview

Affiliate Disclaimer: I hope you liked this Amazing Selling Machine 12 Review. Please note that some of the links inside this article may be affiliate links to ASM12. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, we really appreciate it! Any money we make keeps this site running smoothly and allows us to keep writing these high-quality reviews.

Income Disclaimer: These member’s results may not be typical. ASM members joining between 2013-2016 who completed the program and launched a new brand had a median annual revenue of $60,750.00.

Amazing Selling Machine (ASM12) 2021 Review: Still The Best Amazon FBA Course?

Chinedu Chiana

Chinedu Chiana is an Investor, Entrepreneur, Business & Financial Coach and Author of 'The Smart & Common Sense Investor'. He helps business owners with skills and strategies to create, build and grow profitable online businesses particularly with funnels, social media & email marketing, business automation and marketing advice.