Best Email Marketing Platforms For Small Businesses [2024]

Small businesses ignore investing in email marketing services and software at their peril.

Email is one of the most effective strategies for lead generation and retention.

Marketing to your email list is generally profitable.

There may be a cost in acquiring a customer but the long term value of that customer may be considerable.

Also you own your email list.

You are at the whim of social media and search engines like Facebook & Google when they change ther algorithms or block your account.

You own your email list as the bedrock of your business.

Investing in an email service is not just a priority…

…it is very critical for the growth and profitability of your business.

The basic strategy for lead generation and list building is to integrate an email marketing platform with a landing page built with a funnel software like ClickFunnels.

Here is a list of some of the best email marketing services for small businesses.

ActiveCampaign offers probably the most powerful automation and advanced list segmentation of all the email marketing platforms.

In addition it has sales CRM functionality that will appeal to the very serious marketers.

Set-up is straightforward and their are several templates you can customize for email marketing.

Through tagging, you can personalize messages for customers that visit your website.

Another cool feature of ActiveCampaign is the ability to share automations with other users.

The first 500 contacts are free. Prices then start at $9 a month and increases as your list grows or more features are added.

There is a free 14-day trial which does not require you to put in your credit card details.

I have written a full review of ActiveCampaign here.

Check out my bonuses when you sign up for the ActiveCampaign 14-Day Free Trial here.

If you are looking for a powerful and yet easy to use email marketing service then AWeber fits the bill.

There are multiple email templates and a drag and drop editor.

An image carousel has recently been added to the editor.

Prices start at $19 per month for up to 500 contacts, rising as you grow your list.

AWeber is very popular with marketers and has a free 30 day trial.

Recently AWeber has introduced a FREE plan that allows up to 500 subscribers.

You can send up to 3,000 emails monthly with the free plan.

Though any business can use ConvertKit, it was primarily designed for bloggers.

Convertkit offers signup forms you can embed into your website, landing page templates, simple but powerful automated emails, list segmentation, and more.

ConvertKit offers a NEW free starter plan – you get 100 free subscribers in addition to ability to send email broadcasts.

The free plan is innovative and a great way to get into email marketing.

Prices start at $29 per month for up to 1000 subscribers.

There is a free 14 day trial.

Another popular email marketing service, especially for those new to email marketing is Get Response.

Get Response has ready made, pre-designed marketing campaign templates integrating landing pages, emails, signup forms, webinars and sales pages.

There is powrful list segmentation and free stock images to choose from.

The “Perfect Timing” feature delivers emails when it predicts each contact is most active thereby increasing open and click rates.

Prices start at $15 a month for up to 1000 subscribers and increases with the list size.

If your business is ecommerce, Sendlane has been designed primarily for this niche.

Sendlane’s powerful automation achieves some of the highest deliverability rates.

Along with advanced list segmentation are SMS marketing, real time analytics, intelligent popups, pre-built automation funnels and multiple integrations.

The eCommerce Email Academy is a step by step email marketing course for ecommerce marketers from Jimmy Kim, the founder of Sendlane.

Sendlane has a free 14 day trial.

Prices start at $25 a month.

Final Thoughts

Any of these email marketing services will be suitable for any business.

Maybe a unique feature or their respective pricing plans will sway your decision.

They all offer free trials giving you ample chance to see which suits your needs.

An email marketing service is absolutely critical to generate and engage with your leads, and help grow your business.

Select one of these services today and start growing your email list.

Best Email Marketing Services For Small Businesses including Active Campaign, Aweber, ConvertKit, Get Response and Sendlane

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Chinedu Chiana

Chinedu Chiana is an Investor, Entrepreneur, Business & Financial Coach and Author of 'The Smart & Common Sense Investor'. He helps business owners with skills and strategies to create, build and grow profitable online businesses particularly with funnels, social media & email marketing, business automation and marketing advice.