Postback URLs, also called Server-To-Server tracking, is the next popular method.
It is supported by the major CPA networks and some private affiliate programs…. and
…is the most accurate way to track affiliate sales (100% accurate).
The setup is a bit technical and complex and so I will not go into details here.
In a nutshell, a Postback URL is a special URL that you get from your tracking platform.
You then enter this into your afiliate back-office.
This allows the affiliate network you are promoting to “talk” to your tracking system.
Your affiliate sales will show up automatically in your tracking system.
Sub-IDs are used to “post back” or track your affiliate sales back to the tracking link or campaign and ultimately back to the individual click, that led to the sales.
With ClickMagick, you place the token [clickid] on the affiliate link.
ClickMagick will replace it with a unique Sub-ID for every click and will track any sale associated with the Sub-ID.
Adding the token [payout] and [sid] to your affiliate link help track the actual revenue amount from each sale.