Your landing page should command immediate attention.
It is the first impression potential customers will get of your business..
The headline should be catchy and have an intriguing hook.
You can use a headline generator like Funnel Scripts to help write high converting headlines.
Another resource, the Lead Funnels Swipe File, has 114 of the most converting lead funnels in history you can choose and model from in building your landing page.
The landing page has a singular purpose…to obtain contact information like a phone number but more commonly an email address.
To do this you have to offer something in exchange – often called a lead magnet or ‘hook’.
This could be a free offer or a price discount on a product or service.
An email autoresponder service like ActiveCampaign can be integrated with the landing page to collect emails.
An email sequence on your favourite autoresponder allows you to set up an automated email marketing campaign.