A lead funnel othewise called a lead generation funnel has one specific purpose for your business…
…to convert your visitors or leads into buying customers.
Every business needs customers willing to pay for your products or services.
You run marketing campaigns to bring traffic to your lead funnel.
There are several strategies to help capture these leads.
A very popular strategy which I find highly effective is to offer something in return for an email address.
This is often called a lead magnet and could be a free or discounted product or service.
The lead funnel could be the first page of a sales funnel hrough which your leads can offered your products and services.
Also by hooking up your lead funnel with your favourite email autoresponder service, you can build your list for email marketing.
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Great I hope you enjoyed it.