Email marketing is absolutely critical to the success of your business.
Most people visiting your landing page or website will not immediately buy from you.
This is one of the major advanatages of a sales funnel.
You can hook up an email marketing software to the landing page.
By offering a lead magnet on the landing page, you can capture email addresses in exchange.
This could be a free or discounted product.
By nurturing your list with an automated sequence of emails they will ome to know and trust you.
Many of them will subesquently purchase from you.
This is the basis of email marketing.
This should be a priority right from the start of any business.
You need to invest in an email autoresponder service.
Many of them like Aweber and ConvertKit, now offer a free plan you can start with.
ActiveCampaign combines powerful automation with a CRM facility.
They all offer free trials during which you can try out any of them.