Dental patients are likely to require higher value services with time.
Dentists should therefore aim to nurture leads that come throgh their funnel.
You may offer a free service at the beginning kwowing that with time they may require other services.
Such services teeth whitening, fillings, retainers and cosmetic surgery.
through your value ladder where you can phone or email them with higher value offers and services.
This is what is termed ‘taking them up your value ladder’.
Though you may lose money at the front end by offering a free or cheap service…
…in the long term a lead can end up spending a lot more for services up your value ladder.
It is important the Dental practice understands the concept…
…and not dwell on the initial monetary loss.